Major sporting goods are of the view that grim macroeconomic and market situation in the Mainland in the first half of the year, retail prices caused by the accumulation of inventories, leading to increased industry competition. nike free 3.0 Chairman Ding Shizhong has said publicly, in the next six months to 1 year, industry challenges, hope Nike order amounts can be flat this year, believe the situation will improve in the second half.
Nike Air Max 2012 analysts point out that, usually the third and fourth quarter orders recorded in the first half of this year, with only single digit same-store sales growth, expected Sports Unit's performance in the first half of this year, Nike growth slowed sharply.
In recent years, the cheap nike shoes competition with Li-Ning sports goods from the Mainland, both in the ever-expanding shop in the Mainland, but after the Beijing Olympics, excess inventory in the sports market in the Mainland. Li Ning 2011 fair amount of orders decreases were recorded for the first time in the third quarter, when Nike said, as the main city market two or three lines, it is not affected, up to the amount of orders in the first quarter of this year growth begins to slow, high single digit decreases were recorded in the third quarter. Sporting goods inventory backlog in the Mainland last year, in order to relieve pressure on Nike distributors, extra steps, such as peak reduction of orders this year, where the peak has been adjusted orders in the third quarter and the fourth quarter, order amount for the year reduced 20% per cent.
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