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" Fashion movement, must be firmly stand in the sport within the context, it will easily fall into the sea of leisure products in the field." nike free 5.0 CEO of Zhang of the new financial reporters, Nike brand strategy, and perhaps not clears enough. Zhang evidence is the tenth anniversary celebration recently held special steps, small waves, referred to the professional sports market, to firmly take the view of the public, leisure routes.

"Some people say that sports consumer demand of Chinese consumers, not enough to support the professional sports market, but how to explain the same in the Chinese market, Nike Air Max 90 higher prices than you, more professional product, but better results ? " Zhang believes that the domestic strong fashion movement in the market the real reason is that many Nike manufacturers can not predict when the Chinese sporting goods consumer market will be synchronized with the developed countries, and thus the force of the two hair products, both to meet the specialized needs of consumers, but also strive to cater to the fashion consumer needs. "

However, fish and bear's paw is difficult to have both. Fashion positioned to win the favor of some fashionable young people at the same time; it is bound more or less lost some share of the professional sports market. Thus, should the nike shoes australia enterprise does not stand firmly within the scope of sports, will fall into an ocean of leisure. " In Zhang opinion, in addition to Anta, Peak, Nike is less than ten to large-scale enterprises engaged in the marketing of professional sports, other sports brands almost always billed as the fashion sports brand.

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