This channel model to rapidly expand the market, but does not help control, very easily lead to excessive competition, and cause damage to the brand. Therefore, nike free 3.0 2009 stock in times of crisis, beginning "stressing the large and deregulating the small" will be increasingly concentrated in the hands of agents, some small agencies fail on their own or acquired by the financial strength of weak.
This Nike Air Max 2012 channel system, forming a large agency model. Nike's largest distributors of Belle in the Chinese market, for example, the first half of 2011, Belle new stores 349 homes, most of which is the sale of Nike and adidas products shop.
But the problem is that Belle is not just cheap nike shoes agents, not just agents. Belle s footwear brands including Belle, Teenmix, Tata, Staccato, FATO, Senda, etc, covering different levels of consumption. In addition, the Sports Division of the Belle, or international sports brand in China one of the largest distributors of Nike, adidas, and owns Reebok, Puma, Mizuno, and LiNing, and Kappa, and Converse, and Levi ' s sports brands such as proxy.
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