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In the beginning of the Olympic Games was born, is pure pursue athletics sports spirit amateurs event. Now, commercial sponsorship for the Olympic Games has indispensable, the Olympic Games were obviously cheap nike free run commercial taste. The British government passed new legislation the London Olympic Games and the Paralympics games method 2006 ", for the purpose of Olympic sponsors Nike commercial interests to provide legal protection.

According to England "daily post" reported, the London organizing committee to the streets of London sent about 250 uniformed "nike free run brand police", in order to ensure that businesses don't "theft" London Olympic symbols. In the Olympic area, except Nike, such as McDonald's Olympic official sponsors outside, don't allow any other people engaged in the activities of the relative to the Olympics profit.

Reports say, the London organizing committee also stipulates, the opening ceremony of the Olympic Games in London to appear on the students of the honor guard and can only wear nike free run australia or do not indicate brand sports shoes. The local public criticism of the London organizing committee "taken too strict measures to protect the interests of Nike sponsors,http://www.nikefreerunx2012k.com/ make the Olympic Games lost was, the taste of the Olympic spirit from the initial idea and the original intention."

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