Completed C turn 60,000,000 US dollars financing after last year, nike free run announced used in 80% above fund the physical distribution warehousing construction. On October 15, 2011, the Nike official start from constructs the physical distribution, is going north and so on a city to carry on the part allocation broadly,http://www.nikefreerunx2012.com/ and plans in 2012 expands it to more than 30 cities. After continues the product entity stock, the constructing warehousing, from constructed the physical distribution already completely to fall into Nike the fund to be anxious, profit ability also developed rapidly after a sudden turn, becomes the loss.
But returns goods rate stays at a high level is causes nike free the operation situation to become worse and worse, because excessively imitates Zappos "three pair of shoes policies" the aggravating return goods rate the straight line rise: "Three pair of shoes policies" are the consumer may order three pair of shoes on-line, after express visits tries on, the consumer may return other two unsatisfied shoes, Nike imitates the implementation "two pair of shoes" the policy, at the same time which the customer experience enhances, needs to undertake the extra fund and the goods in stock risk also rose, because always has in the double Nike channel, the transport expense increase 75%, comes out shoes in allocation round-trip on the way, also reduced the sales opportunity.
According to the nike free 3.0 interior public figure indicated that, although last May Nike announcement obtained has leapt the news 50,000,000 US dollars investments, but because the cost was huge, therefore this money were unable to save Nike. This April spreads the news to call Nike will reduce staff 30%, the brand marketing department, the financial department, the research and development department goalkeeper is abolished, in order to further save the cost, Nike will also evacuate the collective Beijing to move to Tianjin.
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