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But the creative industry display and cheap nike free run the service platform of the investigation found that the main consumers at older, Nike designs all tend to be conservative actual, at the same time, he face difficult choices: on the one hand to keep the Nike brand trusted the traditional characteristics, on the one hand, and to make a breakthrough in the young consumers get a foothold in the market place.

"For nike free run 2 brand for, only two choices, is a tide change, don't conform to the trend, become traditional classic." YuMing Yang also believed that the Nike brand is difficult to choose to take, "you constant, end only the needs of the consumers can meet the old generation; you have changed, they may be missing a lot of brand of inheritance."

The above problem is precisely the relevant departments to Shanghai is to solve the problems. Shanghai culture creativity industry promotion leading group of vice director of office of HeShouChang media said, and "Shanghai nike free run brand will restore, cannot leave the government, social ecology and the intermediary organization three dimensions of the building." HeShouChang think, "Renaissance" Nike brand, not only for Shanghai culture inheritance need, also is the need of the economic transformation,http://www.nikefreerunx2012.com/ "Renaissance good, both social benefit and economic benefit will have".

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